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Type

Examples of typography with design machine interference.

For years the industrial methods of producing typography meant that all letters had to be the identical. One master form, a negative or matrix, was copied many times. Furthermore, the letters all had to be exactly the same size and stand on a straight line. Typography is now produced with sophisticated equipment that doesn't impose such restrictions. The only limitations are in our expectations of typography. Type in the real world doesn't pay much attention to straight lines: words wobble, lines go up and down and machines break. These imperfections make the text less industrial and more human.

Parameters that relate to type and typography are less easy to randomize. The end result is judged by a very tough rule: it has to be readable. But with a bit of care, choice of typeface, manipulations of text size, leading, baseline shift and orientation can produce interesting results. Begin with real-life examples, the reader is familiar with them and will be able to interpret the changes more readily. Gradually imperfections can be introduced to a perfect typographic machine. But simulation shouldn't be the only goal — creative alterations to the parameters can produce post industrial typography. Digital type deserved its freedom.